We noticed in the Media Guardian briefing today that Groupon are advertising for a UK PR Manager – it’s a full-time position, and although the Publicity Oxford enterprise is small, we’re doing good things and we’re not looking to pack up shop….
But! If we were, here are five things we’d do to PR the voucher giants who are Groupon.
1. Press Office
We’d set up a really conclusive online press office with logins for journalists. It would contain all of the relevant facts and figures laid out in simple terms. It would include logos, images and examples of popular deals. Contact details would be easy to find. This would cut down the day-to-day time needed to fulfil simple requests and allow our PR team to focus on more demanding, time pressured and reactive communications. It would also include an active timeline showing the growth of Groupon, telling the story of how it has evolved.
2. Social Media
We’d bring a personal face to social media activities providing people with a better connection to the brand. We’d use social media to monitor opinion, improve customer service and integrate sensitively with people’s online activities. We would also invest time in populating the Groupon Google+ page and utilise it as an additional communication tool.
3. Crisis Comms
We’d have a well planned, structured and regularly updated crisis communications plan. Being ready for as many eventualities as possible would allow the team to work quickly and efficiently, responding to requests for information calmly and effectively. We wouldn’t allow room for error.
4. People
We’d introduce a more personal feel to Groupon and launch a ‘Groupon got me…’ campaign where we highlighted people and their Groupon experiences. If Groupon could ‘get you’ anything what would it be? This would lend itself well to surveys and polls as well as case studies highlighting people who tried something different, learnt a new skill or fulfilled a life long ambition.
5. Keeping to promises
We would be that PR agency who answered the phone, responded to emails, tried their very best to make it happen and not only met expectations but went above and beyond them. We would deliver results that made people smile from ear to ear in the boardroom, rather than giving that sinking ‘another agency that promised the world and delivered very little’ type feeling. We’d do things differently.
Interested to know what you would do….
