Is Anthony Worrall Thompson’s shoplifting spree a case of bad PR?

10 01 2012

antony worrall thompson James bond

I’m quite sure that new facts will continue to emerge in the case of TV chef Anthony Worrall Thompson and his spate of petty theft from supermarket giant Tesco in Henley.  Usually when we read this type of story in the news it turns out that is was all part of a PR stunt or something obscure.

When Hugh Fearnley-Wittingstall said it was no different eating puppy meat to eating beef, it certainly got everyone talking.  Negative publicity in the eyes of many but positive in making us question what we eat and what we are willing to eat.  We don’t want to eat puppy meat but we are comfortable eating a chicken that’s spent its life in a dark shed and been pumped full of chemicals….food for thought.

So what could possibly be the message behind this current masterpiece of newspaper reporting gold?  At the moment Mr Worrall Thompson has stated that he has no idea what led him to steal on five different occasions.  He’s even seeking psychiatric help.  Are we wrong to be so cynical?  Maybe he does genuinely need help and it’s a cry out for support.  Maybe his psychiatrist is very good and is releasing a book….

Some have suggested that it is a personal vendetta against Tesco which the chef has denied.  Something against the self scan system?  Pricing?  Parking?  Queues?

Maybe it’s just my overactive PR mind, but everything happens for a reason.  And I say in honesty that I hope this little fiasco has a positive ending for Anthony – and for Tesco… and maybe even teaches us a thing or two about our weekly shop.  You never know.

 

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